Though thoughtful, bold, and always curious, Emma's blog is a space for those who love exploring and questioning.

The Author

About

I’m a Toronto-based creative video producer and short-form editor with a background that blends broadcast television, comedy, and digital storytelling.

I’ve spent over a decade producing and editing content for networks and brands, while building digital platforms and diving deep into what makes people stop scrolling. My creative roots come from comedy — I trained in stand-up at Second City and spent years performing around the GTA. Comedy taught me timing, presence, and how to deliver a payoff, which now shapes how I craft hooks and build short-form videos that feel alive.

I’ve been editing since the VHS era (yes, really), cutting together home videos on three VCRs before moving through Final Cut Pro, Avid, and now Adobe Premiere and After Effects. As a lifelong fan of TV, movies, and online culture, I’ve always been obsessed with how entertainment works — why something is funny, or emotional, or shareable.

My work blends instinct and strategy: the intuition of a storyteller, the analytical mindset of a digital marketer, and the professional polish of a TV producer. Whether I’m editing creator content, brand campaigns, food videos, wellness storytelling, or media promos, I focus on pacing, clarity, and subtle cleverness. A good edit can change everything — and I make sure everything is well done.

If you want short-form videos that are engaging, entertaining, and aligned with your brand voice, I’d love to create for you.